Thread: Mechanisms of Sustainability in India

LEGAL FRAMEWORK:India planning commission and legal frame work are very good but human errors has created many loop holes in the constitution huge population and low infrastructure is causing problems.1000’s of court cases are pending for decades lack of government layers, technology , judges and office spaces has created bottle necks
But things are changing these days thanks to the growing economy and technology advancement.


ECONOMIC INSTRUMENTS: Are key policies for control and sustainability accepts like inflation,monetary policy,bank interest rates foreign policies are dependent on these instruments.

Taxesue to large income gap India, is not able to sustain it content growth. 30% of it GDP has to be reinvested in the infrastructure development to sustain the growth the problem is taxes collected from urban cities are used in the villages and cites lack infrastructure like good roads, sanitation and villages don't have roads and sanitation.


Subsidies: Is meant to reach the poor unfortunate due to corruption from the top to bottom has not let it happen. Subsides have a great effect on the country than main reason for deficit budget in developing countries id subsides these days subsides have made people addictive the concept of subsides is to give a start but it become a addictive.

Codes:Government is laying a lot of emphasis on codes so there is a control on quality products example some products like drinking water has to have a compulsory ISI mark.

COMMUNICATION:communication system is India is very week it takes huge funds to reach a wide audience of people so communication system has just started and long way to go.

Mechanisms
There are some mechanisms that shapes sustainable development in the enterprise are
Legal framework: India has to promote good legal framework that related to environmental issues . some of the issues that legislated by government regarding sustainability issues are Environmental Protection Act 1986, Water prevention control of pollution act 1974, Indian Environmental General Assistance Program Act 1992, Indian Forest Act 1984. Some issues that India is going to implement with respect to legal laws are Indian Environmental Strategy and Future Cooperation with JAPAN. Environmental law still have to be practiced better.
Economic instrument: This journal summary’s the overall improvements of working conditions and Improvement of living by the use of economical instruments (EI) in environmental and safety & health policies at national levels. Some of the main incentives that followed in India is Taxes, Subsidiaries, Consumerism, Citizenship. Tax system is not Musgravian i.e., it is complex structure of goods and services is largely than the main heading of the tax system and is difficulty towards VAT kind structure. Direct taxes are still in infant state. Indirect taxes fixed among government layers is obsolete. Subsidiaries which is short term sustainability still playing better in developing countries like India. Since poor people is high. Government announced many subsidies by offering freeing from agriculture debts for those poor people whose annual salary is less than Rs. 50000 /- . financial subsidiaries are still have to be deployed for economic stability . Consumerism and Citizenship are not different in India. Because major consumerism in India are citizens. Only 5-8% are non citizens. So, as for my knowledge , AIRTEL is said to be good example for consumerism and citizenship by attracting customers through various offers and best offering service in mobile network . because of their consumerism they attract nearly 30% of customers. Best example is SBI bank and its policies for poor people, educated people for citizens attract major consumerism.
Social Responsibility still has to deploy in India. It is not implemented as much what developed nation has.
Codes : Indian firms still in need to develop self regulation and codes what developed nation has been implemented. It is acted as framework to create sustainability in India. Many companies having good sustainable growth by following good international standards of codes and self regulation. One popular and best practicing example in India is Tata Iron and Steel Corporation Limited they are strictly following the codes of ethics and self regulation standards. “ Jamshedpur was India's first planned industrial township. In more recent times, Tata Steel has received ISO 14000 certification for environment management for most of its works, plants, mines and collieries”. – cross refrenced from tata.com/tata_steel/index.html. but only few companies have played their part well. Many companies still they have to gain for sustainable codes of practice regarding environment issues. My suggestion is that Indian Govt has to take steps for all environmental control in companies .

Communication: Developing countries like India , communication is important.
"The most important thing in communication is to hear what isn't being said."
---Adopted from Peter .F. Ducker.

Corporate communication is all about, “how an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life. The supremacy of Corporate Communication proves organizations how to communicate successfully with recruits, common public and even between organizations and across industries. They mainly revolve around the triple bottom line concept of economy, environment, and social wellbeing. In india , Reliance world is said to be best example. Reliance transconnect and Relaince mobile communications are best examples . they communicate with the people through PRO’s and their communicative strategy is quiet different. Here in Reliance communications, involuntary and non confidential disclosures method is involved . involuntary reports are taken in and viable steps are considered and auditored by management of environmental division . they improve their communicative strategy by interviewing and surveying the people’s needs and in press release they used to say “still in progress” and “ no comments” most of the times. Because company’s regret report wont affect the company in any manner. And Mandatory disclosure is followed in Reliance by having by keeping and maintaining proper annual reports and making stability in market stock exchange reporting with regulatory registers.