What is sustainability?
DEFINITION: "sustainability" means our commitment to better long-term business performance through improved social,economic,and environmental practices.
sustainability is a new way of looking at the way we do business.. from top to bottom.
Understanding of the concept

Sustainable enterprise is looking beyond revenues and margins but working for social economical cause, ethical business, creating consumer loyalty and brand image which hold good in the long term in sustainable enterprise
Giving back the society some percentage of what we have received until now
It may include Helping build better ecology, society, and better use of scares resources.

How is applicable to the corporate world?
Industry talk on sustainability
“Balancing business and environmental demands can be a challenge for industries, but it can also be an opportunity to benefit business, customers and society at large too,” said Jeff Connelly, vice president & general manger of Operations, GE Water & Process Technologies.
“With our environmentally-friendly products, designed to help businesses meet their industrial and environmental demands, GE partners with companies, like DuPont -- reclaiming billions of cubic meters of water each year,”

Author: Praveen JCU - MBA