RANBAXY LABORATORIES LIMITED, INDIA
Ranbaxy Laboratories Limited from India, is an integrated, research based, international pharmaceutical company producing a wide range of quality medicines.
Ranbaxy is commitment to contribute towards improving the quality of life of not only its employees and their families, but also the local community and society. Ranbaxy has robust operations in USA, UK, France, Germany, Russia, India, Romania and South Africa, and is strengthening its business in Japan, Italy, Spain and several other markets in the Asia Pacific. While the Company is aggressively pursing its internationalization strategy it is building strong corporate communication in sustainability and is committed to the society and environment.
Ranbaxy started providing organized community healthcare services through first mobile healthcare van for the rural population. Today, their medical teams reach out to a population of over 200,000 people in the villages of Northern and Central India. Ranbaxy is firmly committed of protecting the environment and safeguarding the health of its customers stakeholders.
Mr. Ramesh L Adige, Whole-time Director – Corporate Affairs & Global Corporate Communications of Ranbaxy is responsible for all the sustainable issues of Ranbaxy and has embedded the importance of sustainability and corporate communication in their mission.
Community Welfare Program

During 2005, the Community Healthcare Program started by Ranbaxy was extended and communicated with a population close to 30,000 residing in villages. During the year, the health status of the population in these intensive intervention areas was monitored on a house-to-house basis.
Being a responsible and concerned corporate citizen, Ranbaxy also undertakes other welfare activities in and around its plants in Mohali, Toansa, Paonta Sahib, and Gurgaon in India. Ranbaxy aims to improve the quality of life of the population in these areas by providing safe drinking water, developing parks & community centers, improving sanitation, planting trees, holding health camps and donating medicines apart from other beneficial activities.
To enhance the productivity of the government schools which lack basic necessities, Ranbaxy support for infrastructure maintenance, first Aid kits, study materials, etc. and encourage importance of studies by offering scholarships in many primary schools to children. Additionally, they are also planning to give mid-day meals at a primary school in remote area.
The Company has also donated medicines at the local Civil Hospital in India and has also started an ambulance service for the villagers, in collaboration with the Red Cross Society.
Ranbaxy is developing a 1500 square meter park for health and safety of senior citizens at Gurgaon. It has also built a ecological park in Gurgaon which aims at providing awareness and environmental values to the society.

Humanitarian Support
Ranbaxy provided both life-saving medicines, as well as monetary support to the recent earthquake victims in Kashmir in India, and also for the victims of the Katrina Hurricane in the US. Ranbaxy was appreciated for having contributed significantly towards the economic development of the State of New Jersey, USA. It was conferred with the New Jersey Business & Industry Association Award for Excellence in the Enterprise category, in 2005.

Promoting Excellence in Science
Ranbaxy Science Foundation is a corporate communication Association of Ranbaxy encourages and reward outstanding scientists of S$ 5,000 for excellence in the field of Medical and Pharmaceutical research. To date, 90 scientists have received this award from Ranbaxy.
Environment, Health & Safety
Ranbaxy Corporate Environmental mission directs the company to be environment friendly and helped them to developed a structured approach to assess EHS hazards associated with the research, development and manufacture of products
EHS Management System
Ranbaxy aims to lead with innovation and quality in the field of environment protection. Ranbaxy’s sustainability initiatives are focused on resource conservation are aimed at preserving and protecting the natural resources for future generations.
Ranbaxy’s water conservation efforts are directed at prevention of water wastage.
‘Rainwater Harvesting’ was also undertaken at most of their factories and at the Corporate Office, to make efficient us of groundwater. Ranbaxy’s Toansa plant received the ‘National Award for Excellence in Water Management 2005’ for ‘Excellent Water Efficient Unit’. The award was given during 2005, and was conferred by the Confederation of Indian Industries.


CONCLUSION
It is evident from the examples of these companies that both are communicating at their own resources and have a different style of corporate communication to sustain in their business.
Glaxo being a global company extends its strong hand for sustainable development through strong internal management like eco-audits and and by various international forums and through international organizations like WHO. However, Glaxo has made its communication principle so volatile that the actual consumers are neglected. GSK mainly focus its mission and co-operation at a high government level and for its stakeholders. Their manner of corporate communication seems to be more sustainable for long term pharmaceutical business.
Ranbaxy corporate communication seems to be more localized and shows positive sustainability because of their fast execution. However, they have to apply the same approach at an international level in order to sustain in a global arena. Ranbaxy still lacks in the triple bottom line approach and like Glaxo should innovate constantly and should involve stakeholders in communicating. They also needs to build strong communication in matters of human rights and animal testing for which the company is often debatable on ethical issues. Strategic partnership with transactional firms will be a good communication for the company for strong sustainability.

Author: Amit JCU














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