Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of case studies:

Micro Case Studies

Micro Case Studies are between 400 to 500 words in length, and provide the reader with a quick snapshot of a business situation. These case studies are useful in situations where the time available for case preparation is limited. If you require multiple copies of these micro case studies for classroom use or training purposes, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required.

Links: Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Miscellaneous, Operations

Short Case Studies

These are very short (3 or 4 pages) case studies, essentially covering one issue or topic. These can be used in classroom and other situations where the time available for case preparation is limited.

Links: Business Strategy, Consumer Behavior, Business Environment, International Marketing, Marketing Communications, Marketing Management, Industrial Marketing, HROB, Marketing, More Short Case Studies >>


Multimedia Case Studies

These are case studies with substantial multimedia content. In addition to the printable version of the case study, these include one or more CDs with video clips of the case study protagonists in action, or being interviewed by the case developers. We believe that the multimedia content provides a greater immediacy to the subject matter of the case, and promotes greater involvement in the case study on the part of the learner.

Link: Multimedia Case Studies