Case Details:




Case Code : BSTR286
Case Length : 15 Pages
Period : 1999-2006
Pub Date : 2008
Teaching Note : Not Available
Organization : Vodfaone
Industry : Telecommunications
Countries : Japan


Abstract:


Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market after it acquired a 26 percent stake in J-Phone, through the acquisition of Airtouch. J-Phone was the third largest player in the Japanese cellular market. Vodafone went on to acquire a controlling stake in J-Phone in 2003. The case details the problems that Vodafone faced in the country due to competition from local players like NTT DoCoMo and KDD, who provided better services and a superior range of handsets, and due to a delay in its rolling out 3G services. It attempts to analyze the reasons for Vodafone's poor performance in the Japanese market.


It concludes with a brief discussion on Vodafone's agreement with SoftBank under which it can continue to have access to one of the most developed cellular markets in the world.


Issues:


» Study the mobile phone industry in Japan.

» Understand Vodafone's operations in Japan.

» Analyze the reasons for Vodafone's failure in Japan



Price:



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