Not just a shopping destination
Take Bilcare, for example. It was a small company that started in Pune, making packaging. Now it’s a world leader in pharma packaging — it makes those blister strips your tablets come in. And it has set up its manufacturing and research facility in Singapore, its global hub.
Many Indian companies are following suit. According to Singapore government figures, there are about 3,000 Indian enterprises in Singapore, using it as a hub for their global businesses. Simultaneously, many Japanese and Chinese companies are using Singapore to service their India businesses.
It makes Singapore’s trade minister, Lim Hng Kiang a satisfied man. He told Indian journalists recently: “Indian companies find it easier to enter global markets with Singapore as the base.” He added, “Big Japanese companies find it difficult to cover India from Tokyo. But it’s much easier to cover India from here.
Similarly, Chinese companies that are just trying out their luck in other countries, find Singapore convenient.” It works for Indian companies entering the Chinese market too, “which use Singapore as a mediator,” he said.
A survey by Travelocity India recently found that Indians prefer Singapore more as a travel destination compared to other global favourites like Hong Kong or Bangkok.
The Singapore tourism Board, therefore, has its own reasons for loving Indians. In 2007, about 750,000 Indians visited Singapore on business, tourism or both and with a 14 % increase in footfalls, have virtual star status there now. Besides, Indians are big spenders, witness the overloaded flights from the world’s shopping destinations.
Ultimately, it will be education that will draw Indians to Singapore . Singapore is yet to market itself as a strong education destination but that’s coming.
Meanwhile, four Indian schools in Singapore are carving out a niche for themselves, offering CBSE and international baccalaureate — DPS, Global Indian School, National Public School and S P Jain Institute of Management. Could education become India’s next big export?
(Courtesy: The Times of India )
|